Why Facebook Reels?
As per the first-quarter data of 2023, Facebook boasts a whopping 200 million daily active users in North America and a staggering 2 billion globally.
In January 2023, Facebook had 2.9 billion monthly active users worldwide, outperforming any other social media platform in terms of user base. Most of these users fall within the 18-44 age range, with a dominant representation of the 25-34 age group.
In other words, Facebook is still the biggest player in the social media space. In fact, 36.7 percent of the world’s population uses Facebook every month.
Given this extensive user base and Meta’s demonstrated favor for Reels, focusing on publishing Reels is likely your ticket to sky-high reach on the platform.
Unraveling Facebook Reels
Facebook Reels are akin to their Instagram counterparts—brief, trend-focused videos that utilize a myriad of unique editing tricks, sounds, and filters to engage viewers.
Over 140 billion Reels get played every single day on Facebook.
That’s up more than a 50 percent from May 2022 which reveals two things. One, Facebook clearly prioritizes Reels and is showing them to more and more users. And two, Facebook users simply want to watch Reels.
In fact, in 2022 during the Facebook Q2 earnings, Facebook revealed that they had tweaked their recommendation model resulting in a 15 percent increase in Reels watch time. It’s unusual to get this behind the scenes peek at how the Facebook algorithm operates, but this insights clearly shows how important Reels are for Facebook.
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