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Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career.
Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. All three now work at a senior level at companies known for their top-notch social media strategies.
On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Here is their advice for someone looking to grow in the field.
What is a social media executive?
For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. This couldn’t be more wrong. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.
